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Thank you for your interest in employment at the Singapore campus of James Cook University.

We take exceptional pride in recruiting and developing outstanding individuals who share our vision to be the leading Australian provider of higher education in Asia. At the Singapore campus of James Cook University, we believe in the importance of providing a great place for our employees to grow and develop professionally. We have a culture that values mutual respect, integrity, creativity and teamwork.

Join us as we continue our development as a vibrant, multicultural and excellent organisation in education and research.


Senior Executive Electronic Marketing - China Market (Based in Singapore)

Job no: 492379
Work type: Permanent Full Time
Location: Singapore
Categories:

Contribute to the achievement of student targets through best practices in digital media and the running of online marketing plans designed to engage, inform and influence target audiences in China (including but not restricted to prospective, current and past students).

Responsibilities

  • Provide support to the development, management and creation of content for social and digital channels which accords with the annual marketing plan
  • Support the Manager, Digital Marketing(China), in the management, development and implementation of the annual electronic marketing plan for JCU Singapore, with particular reference to the regional markets
  • Run campaigns across digital and social channels and measure its performance
  • Contribute to the development and management of web pages/micro sites/applications to support our electronic marketing strategy
  • Continuously improve content, information architecture and navigation elements of JCU Singapore's various sites to ensure the site is accurate and meet the expectation of users
  • Conduct keyword research including cataloguing and indexing target keyword phrases
  • Provide updates on best practices of digital marketing including but not limited to use of social media platforms and search strategies (SEO/SEM)
  • Contribute to the alumni web presence and engage with alumni to develop and effective word of mouth marketing channel
  • Ensure all actions are in accord with JCUS policies procedures and guidelines
  • Seek to continuously improve the operation and performance

 

Key selection criteria

  • Bachelor level degree in any appropriate discipline
  • Demonstrate experience in Search Engine Marketing (SEM) and Search Engine Optimisation (SEO)
  • Proficient in HTML, JavaScript and PHP
  • Basic proficiency in Photoshop & Illustrator (or equivalent experience in creating graphics for digital channels).
  • Possess sufficient working experience on WeChat and Weibo.
  • Demonstrate experience in creating contents including info graphics and video content
  • Interest and passion in the web and Internet trends with keen interest in technology, design etc.
  • Team player with the ability to contribute to all sections of the marketing department
  • Enthusiastic innovative and hardworking individual with a history of success
  • Exceptional reading and writing skills in both English and Mandarin due to the nature of the job.

Advertised: Singapore Standard Time
Applications close: Singapore Standard Time

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