Thank you for your interest in employment at the Singapore campus of James Cook University.

We take exceptional pride in recruiting and developing outstanding individuals who share our vision to be the leading Australian provider of higher education in Asia. At the Singapore campus of James Cook University, we believe in the importance of providing a great place for our employees to grow and develop professionally. We have a culture that values mutual respect, integrity, creativity and teamwork.

Join us as we continue our development as a vibrant, multicultural and excellent organisation in education and research.

Executive China Branding

Job no: 492828
Work type: Permanent Full Time
Location: Singapore

Contribute to the achievement of student targets through best practices in social media and the running of online marketing plans designed to engage, inform and influence target audiences.(including but not restricted to prospective, current and past students) 
  • Provide support to the development, management and creation of content for social media channels which accords with the annual marketing plan
  • Support Senior Manager, China Branding, in the management, development and implementation of the annual marketing plan for James Cook University, with particular reference to the China markets
  • Work with In Country Representatives to get the best out of their marketing efforts
  • Produce articles/posts for various Chinese social media platforms
  • Graphic design for different social media platforms
  • Conduct keyword research including cataloguing and indexing target keyword phrases
  • Plan and execute events with China Student Recruitment Team
  • Contribute to the alumni presence and engage with alumni to develop and effective word of mouth marketing channel
  • Other duties as assigned by Senior Manager, China Branding
Key selection criteria:
  • Bachelor level degree in any appropriate discipline
  • Possess working experience on Chinese social media platforms
  • Demonstrate experience in creating contents including info graphics and video content 
  • Basic proficiency in Photoshop & Illustrator (or equivalent experience in creating graphics for digital Channels) 
  • Basic video editing for digital contents
  • Interest and passion in the web and Internet trends with keen interest in technology, design etc. 
  • Team player with the ability to contribute to student recruitment
  • Enthusiastic innovative and hardworking individual with a history of success
  • Exceptional reading and writing skills both in Chinese and English due to nature of the job

Closing date: 29 July 2022

Annual Remuneration: SGD 30,000 - SGD 50,000

Please send your application via 

The Singapore campus of James Cook University (registered as James Cook University Pte Ltd in Singapore) is a wholly owned company of James Cook University Australia.  The University offers Bachelor & Master Programs in Business, Psychology, Information Technology & Education at the Singapore campus of James Cook University.


Advertised: Singapore Standard Time
Applications close: Singapore Standard Time

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